For this assignment in my Basics of Graphic Design course, I created three Instagram advertisements for local coffee chain Wonderstate Coffee. Each ad had a distinct goal: encouraging in-store visits, promoting app downloads, and driving coffee bean purchases.

I began by sketching five concepts for each ad, aiming to maintain Wonderstate’s clean, refined aesthetic while incorporating its signature blue-centered color palette and cicada logo.

Because Wonderstate doesn’t currently have an app, I had to get creative with the app promotion, drawing inspiration from similar promotions I encountered while working at Sephora and Starbucks.

For the “visit” ad, I experimented with blending modes and overlays to create latte art featuring the brand’s logo. For the “buying beans” ad, I drew inspiration from the colorful mountain landscapes featured on Wonderstate’s coffee bags. Combining this imagery with the cicada logo, I envisioned the logo “traveling” through the scenery, which inspired the final headline.

Overall, the project was successful. I earned a 96%, and my professor praised my use of new techniques while staying true to the brand’s identity. If I were to revisit the project, I would focus on improving the legibility of the label in the bottom-right corner of the “buying beans” ad by adjusting its size and colors.