Current ProjectsA snapshot into the current projects I’m working on in my classes and in my student organizations
Class: J449 - Account Planning and Strategy
Project: Our team was assigned to pitch a new primary target audience for Nerds Candy to market to. Through MRI-Simmons research, we found an untapped market within the Gen Z gaming community.
My Role: As Creative Director, I designed the rough draft creative deliverables for our pitch, including a billboard concept for a collaboration between Nerds and Razer.
Nerds X Razer Billboard Concept
100 Logos Ideation for Mock Madison, WI Local Business: The Analogue Room
Class: ART 458 - Graphic Design for Branding and Identity
Project: Create 100 logo variations for your business idea
My Role: After developing my business concept for “The Analogue Room,” a late-night vinyl listening café, I created 100 logo variations. Drawing on key concepts from our lectures, including semiotics and Gestalt principles, I explored a range of logo styles, including letterform, pictorial, and wordmark.
Warby Parker Mock Creative Campaign Project
Class: J445 - Creative Campaign Messages
Project: Create a new creative campaign concept for Warby Parker
My Role: After conducting a situation analysis with my group, we’ve begun designing four print ads for our campaign, “Who Are You Wearing? Warby Parker.” Using MRI-Simmons research, we’ve targeted fashion-conscious Gen Z university students who shop online. Inspired by the runway question “Who are you wearing?” our campaign positions Warby Parker as an affordable, stylish way to express and elevate personal style. This mockup depicts a student discovering Warby Parker while browsing Pinterest for style inspiration.
Creative Direction for Upcoming Magazine Article: Disenchantment
Student organization: The Issue
Project: Article concept for the 7th edition of The Issue Magazine: Re: Clamation
My Role: I was selected as Creative Director for The Issue Magazine’s Disenchantment article this semester, which explores nostalgia, memory degradation, society’s perception of truth and falsehood, liminal spaces, and the uncanny. Taking what I know from my six-year interest in these topics, I’m leading my team in the process of transforming our shared inspiration into a thought-provoking and artistic piece.