More Than the Morning

For this class, student were put into groups to create a campaign that would reimagine a popular cereal brand and lead to successful sales. In my campaign group, I was selected as Creative Director. Over the course of the semester, my role was to design our marketing agency logo, lead in the design process of our mock advertisements, design our campaign logo, and design our final campaign book (can be accessed below). As a team, we worked together to conduct surveys and situational analyses to choose our primary and secondary target audiences, plan brand and influencer partnerships, chart a campaign calendar, and present it in a pitch at the end of the semester. Our marketing agency, named "Oracle Juice" came up with the campaign "More Than the Morning" for the brand Cinnamon Toast Crunch. In this campaign, our mission was to target Gen Z women and Millennial mothers and advertise Cinnamon Toast Crunch in a new light as a versatile ingredient that can be part of any meal, rather than what most consumers might see as an "unhealthy, morning cereal."